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Case Study: Opryland Service Basics Mockups

Client Name
Gaylord Opryland Internal Communications

Print Format
Various print sizes

Project Goal
Create a mock up of a print campaign for Gaylord Opryland Service Basics

This was a special project, to mock up a full campaign to push Gaylord Opryland's Service Basics internally. We were tasks with making posters, flyers and signage. In the end we created designs for six different 11x17 posters, a 24x36 poster, two 8.5x11 flyers, a 16 page brochure, a wallet card, a roll-up banner and a 15 minute presentation along with slides. Instead of using stock photos, we took two trips to the hotel and shot candids and posed photos of staff members. These were meant to just be placeholder images as we didn't have the time or resources to schedule a true photo shoot.

Overall it was a really fun project to work on, and they loved the presentation and materials we created.

View the full 16 page Brochure on Behance.

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